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±Ð¬ì®Ñ Lovelock, C., & Wirtz, J. (2004). Service marketing: People, technology, strategy (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. (¥i¦bµØ®õ®Ñ§½Áʱo, ¨¯¥è¸ô3¬q5¸¹¡A¹q¸Ü:2377-3877) Fitzsimmons, J. A., & Ftizsimmons, M. J. (2006). Service management: Operations, strategy, and information technology (5th ed.). Boston: McGraw Hall. ¡]µØ®õ¡^ Davis, M. M., & Heineke, J. (2003). Managing services: Using technology to create value. Boston: McGraw Hall. Lovelock, C., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ¡]µØ®õ¡^ Lovelock, C., Wirtz, J., & Keh, H. T. (2002). Service marketing in Asia: Managing people, technology, and strategy. Singapore: Prentice Hall. ӮסB°Q½×ÃD§÷µ¥¬ÛÃö¸ê®Æ¡A±N³z¹Lºô¶¶W³sµ²©Î¹q¤l¶l¥óÀH¶i«×±H°e¡C ¥t¬°¨ó§U¦P¾Ç´x´¤½Òµ{¤º®e¡A«Ø¸m½Òµ{ºô¯¸´£¨Ñ½Òµ{¤º®e»P§ë¼v¤ù¤U¸ü¡A¥t¥ç«Ø¸m³¡¸¨®æ°µ¬°½Ò¶¡¤À¨É¤¬°Êªº¥¥x¡C µû¶q¤è¦¡
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